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Art, technique and strategy

By Brenda Cazares · Brenink Studio

Advanced training in
Permanent Jewelry

Everything you need to offer permanent jewelry and charge what it's worth.

The art of welding stories
Permanent Jewelry
Professional Permanent Jewelry Course
Why this training exists

Many people
learned how to weld.
Few truly know what they're doing.

01

Unstructured trainings that leave you with more questions than answers. Videos that show the result but never explain the why behind it.

02

Students who start offering the service with no protocols, no judgment and no confidence. That's not entrepreneurship, that's improvising.

03

Low prices driven by insecurity. Clients who don't trust you. A service that never grows because it has no real foundation to hold it up.

"This training was born from the need to do things right."

Permanent jewelry in progress
Jewelry welding detail
Permanent jewelry result
Permanent Jewelry practice
The Training

A training that forms you, not one that just teaches you to weld.

The Professional Permanent Jewelry Training combines video modules with a supervised in-person hands-on session led by Brenda Cazares. You'll learn everything from materials and metals to technique, the client experience, pricing and legal aspects.

  • Complete video theory, at your own pace
  • Certificate of Completion
  • Business vision and pricing included from day one
See the full content
The Training

Everything your
training includes.

15+ Video Lessons

Step by step, in high definition and with macro shots so you can see every detail of the weld.

Certificate of Completion

Earn the private Brenink Studio diploma after completing your in-person practice.

1 Year of Online Access

Review the theory modules and demonstrations as many times as you need for 12 months.

At your own pace

Study from your phone, tablet or computer, on the schedule that works best for you.

12 modules. Everything you need
to work with confidence.

A clear structure. No shortcuts. No filler.

01

Introduction to Permanent Jewelry

+

You'll understand the value of the service, the professional responsibility it carries, and the difference between selling an object and creating an experience.

  • Core concepts: What permanent jewelry is and what it is NOT.
  • History and evolution: From event trend to personalized luxury service.
  • Traditional vs. permanent jewelry: The value of intention and connection.
  • Ideal client profile: Who seeks this service and why.
  • Use cases: Friendship, self-love and social events.
  • Technical responsibility: Managing realistic expectations and professional ethics.
02

Materials and Metals

+

You'll learn to tell each metal apart in depth so you can recommend the right one based on the client's budget and lifestyle.

  • Solid Gold: Investment, maximum durability and karat handling.
  • Gold Filled: The real differences with gold plating and how to educate the client.
  • .925 Silver: The natural oxidation process and caring for the piece.
  • Stainless Steel: Strength and practicality for active lifestyles.
  • PVD Technology: The science behind extreme durability.
  • Selection criteria: How to avoid complaints through clarity and trust.
03

Tools and Equipment

+

You'll master the technical equipment you need, understanding that professional judgment is what truly makes the difference.

  • Welding machine: Electric pulse stability and firing precision.
  • Electrodes and tips: Essential maintenance for clean welds.
  • Argon gas: When you need to use it for premium finishes.
  • Hand tools: Correct use of pliers, cutters and clippers.
  • Eye protection: Safety protocols with glasses and shields.
  • Workstation: Efficient organization that conveys confidence to the client.
04

Measuring and Fitting

+

The technique to make sure the piece is comfortable, beautiful and functional for continuous daily wear.

  • Body positioning: How to measure based on the client's anatomy (wrist, ankle, neck).
  • Fitting rules: How to achieve the ideal space between skin and chain.
  • Pre-check validation: Testing protocols before you make the weld.
  • Aesthetics and drape: Making sure charms and details always look perfect.
05

Welding Technique

+

The hands-on core of the training: you'll learn to make perfect closures with control, calm and precision.

  • Jump ring preparation: High-precision alignment and manual closing.
  • Pulse control: Managing the energy to avoid burning the metal.
  • Joint inspection: Quality standards to confirm a solid weld.
  • Fixing errors: How to correct weak joints or darkened metals.
06

Smart Starter Inventory

+

Which chains to buy, which gauges to avoid and the exact list of verified suppliers so you don't burn money on low-quality material.

07

Client Experience

+

You'll learn to design a service the client remembers and recommends.

  • Managing expectations: Clear communication from the very first message.
  • Handling nerves: Techniques to reassure the client during the process.
  • Service narrative: How to guide the client through every step of the experience.
  • After-service: Care tips and genuine emotional connection.
08

Pricing and Profitability

+

You'll learn to see your talent as a sustainable, profitable long-term business.

  • Business mindset: How to charge with confidence and without guilt.
  • Cost structure: Real calculation of materials, time and profit margin.
  • Pricing strategy: How to position yourself as a premium option.
  • Strategic packages: Creating offers that raise your average ticket.
09

Legal and Ethical Aspects

+

Protection for your business and peace of mind for your clients through clear protocols.

  • Professional boundaries: The difference between a cosmetic service and a medical procedure.
  • Informed consent: What the client should know before you begin.
  • Service policies: Warranties, repairs and cancellations.
  • Ethics in training: Correct use of certifications and completion records.
10

Marketing and Social Media

+

Real strategies to attract your ideal client without chasing passing trends.

  • Educational marketing: How to explain the service to create the desire to buy.
  • Social proof: The impact of testimonials and real reactions.
  • Personal brand: Reflecting order, calm and professionalism in your communication.
11

In-Person Practice

+

Turning theory into skill through repetition and personalized guidance.

  • Guided training: Practice on a loose chain and on a real model.
  • Technical supervision: Correcting posture, alignment and rhythm.
  • Evaluation criteria: Safety, hygiene and weld quality.
12

Closing and Certification

+

Consolidating what you've learned and receiving the credentials that back your competence.

  • Value of the certificate: What your training represents under this professional standard.
  • Next steps: How to start your first services with confidence.
  • Final message: Your commitment to quality and client safety.

Be honest with yourself
before you enroll.

✦ It is for you
  • You want to learn from scratch with a solid foundation
  • You want to build a professional service, not improvise
  • You want to understand the why behind every step
  • You're ready to practice and respect the process
  • You want to charge with confidence and without guilt
✕ It's not for you
  • You're looking for a quick shortcut without understanding anything
  • You just want to copy what you see on social media
  • You're not willing to commit to the practice
  • You expect magic formulas or unrealistic promises

"If you want to train with responsibility and charge with confidence, you're in the right place."

I want to enroll
The business behind the technique

How much can you earn
mastering this technique?

Permanent jewelry isn't just a pretty service. It's one of the highest-margin businesses in the beauty industry. The numbers speak for themselves.

$80–$200 per individual service
$500–$1,200 at a single event or pop-up
$2,000+ per month working part-time
Starting out · Part-time
4 services per week × $100 average
4 weeks = $1,600 / month

No storefront needed. From home, events or partner salons.

Expansion · Your own studio
Fully booked × premium pricing
+ collaborations = $6,000+ / month

Building brand, reputation and a high-value clientele.

Return on investment

Your very first weekend of work can pay for the entire training.

With 6 to 10 services at the right price, the cost of your training is behind you. What comes next is pure profit.

6–10 services to recover
your investment
Brenda Cazares
Your Instructor

Brenda
Cazares

Founder of Brenink Studio

I'm a certified micropigmentation and permanent jewelry artist with over 4 years of experience. I founded Brenink Studio in National City with a clear philosophy: technique without judgment is not enough.

This training wasn't born from a trend. It was born from understanding that the difference between a good service and one that builds trust is the real preparation behind it. What I teach here is exactly how I work.

Brenink Studio · National City, California
Certified · Phi Academy
4+ years in PMU and Permanent Jewelry
Permanent Jewelry installation on arm
Permanent gold chain detail
Jewelry welding process
Permanent jewelry result on clients
Permanent jewelry session
Permanent jewelry detail
Permanent jewelry process
Jewelry result on client
Investment

A training that pays for itself from your very first services.

It's not an expense. It's the most direct investment you can make in your business. When you work with judgment, you charge with confidence. When you charge with confidence, the training pays for itself.

100% Online
Training

At your own pace

$897
USD · One-time payment
  • Access to all 12 video modules
  • Downloadable support material
  • Certificate of completion
  • Lifetime access to updates
Enroll in Online

Hybrid Training
Online + In-Person

Theory, Practice and Live Correction

$1,597
USD · One-time payment
  • Everything in the Online Pass
  • In-person practice with Brenda
  • Real-time correction and feedback
  • Access to the post-training follow-up group
  • Exclusive Brenink Studio tote bag
Enroll in Hybrid
Recommended

Premium Hybrid
With Full Kit

Theory, Practice, Machine and Materials

$2,497
USD · One-time payment
  • Everything in the Hybrid Pass
  • Permanent jewelry welding machine
  • Includes Practice Material, Tools and Safety gear.
    Practice Material
    • 3 gold filled chains (3 ft)
    • 3 sterling silver chains (3 ft)
    • 50 gold filled jump rings
    • 50 silver jump rings
    Tools
    • 2 pliers (chain nose + flat nose)
    • Cutter
    • Grounding clip
    • Spare electrode
    Safety
    • Protective glasses
    • Skin protector
    • Ruler or measuring tape
Enroll in Premium

Very limited spots

Add-Ons

Downloadable guides to grow your business

Digital resources ready to download instantly. 100% secure checkout.

2026 Pricing Guide
PDF · Downloadable

2026 Pricing Guide

Permanent jewelry services, costs and pricing strategy so you can charge with clarity and confidence.

$19.99 USD
Buy guide
Collabs Guide
PDF · Downloadable

Collabs Guide

Strategies to build collaborations that actually work and partnerships that grow your brand.

$9.99 USD
Buy guide
Private Events Guide
PDF · Downloadable

Private Events Guide

How to create unforgettable permanent jewelry experiences at private events, from setup to sales.

$59.99 USD
Buy guide
Photography Guide
PDF · Downloadable

Photography Guide

Capture your pieces like a pro: lighting, framing and styling for photos that sell.

$9.99 USD
Buy guide
Pop-Up Markets Guide
PDF · Downloadable

Pop-Up Markets Guide

Prep, booth setup and sales strategies to succeed at your events and markets.

$9.99 USD
Buy guide
Frequently Asked Questions

We're here to
answer your questions

Do I need prior experience to take the training? +

No. The training is designed from scratch. All you need is the willingness to learn and commit to the process. The structure is built so that someone with no experience can understand and execute correctly.

Is the in-person practice mandatory? +

Yes. It's a fundamental part of the training and it's where theory becomes real skill. We don't certify without the in-person practice, because certifying without competence isn't professional.

Where does the in-person practice take place? +

At Brenink Studio, National City, California. 3030 Plaza Bonita Rd Suite #111. We'll coordinate the date with you when you enroll.

What kind of certificate do I get? +

A certificate of completion. It is not a government license, and it doesn't claim to be. It's proof of professional training under this program, backed by your performance in the practice.

How long does it take to complete the online modules? +

The modules are self-paced. Most students complete them in 1 to 2 weeks before their in-person practice. There are no deadlines, but we do recommend not spacing them out too much.

Can I take the training if I'm outside of California? +

The online modules are accessible from anywhere. For the in-person practice you'll need to travel to National City, CA. Many students coordinate it as a day trip or weekend getaway.

What if I don't have any clients yet? +

In the training we don't just teach you the technique, we also teach you a business mindset to attract your first clients. You'll learn to charge, to run your space and to deliver a premium experience that generates referrals from your very first service.

How much can I earn with this? +

Permanent jewelry is one of the most profitable services out there. Margins vary depending on your area and the material (gold filled or solid gold), but with our pricing strategy and consistent quality, the cost of the training is recovered in your first services.

Is it legal in my state/country? +

In most places, jewelry welding does not require a cosmetology license, since the skin is not pierced. However, it is each student's responsibility to verify the local requirements or business permits of their respective city and state in order to operate legally.

How hard is the technique? +

It requires precision and patience, but it's not impossible. Our step-by-step method will teach you to avoid common mistakes, handle the micro-welding machine with total confidence, and take full technical command through guided, repetitive practice.

Welcome to your
professional chapter.

Limited spots per cohort. No shortcuts, no unrealistic promises. Just a solid foundation and a standard that stays with you for the long run.

Enroll now Have a question? Message me